Events

 Don’t miss a chance to learn some new techniques. Our upcoming public workshops and speaking engagements include the following.

June 22  10:00 – 11:00 am San Diego

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? Maybe it’s time to look outside L&D for inspiration and toward a field that already does this well: advertising. If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners (and do this without their feeling manipulated)?In this session, you’ll learn how the techniques that influence purchasing behavior can also change the behavior of your audience. You’ll find out what exactly makes an ad so compelling that it can persuade you to spend your money, then apply these secrets to make your next learning video successful. You’ll explore the hooks that grab viewer interest, the components that lead to an effective video concept, and a framework you can use to shape a successful learning-video strategy.

Learning Outcomes:

You will learn:

Register here

May 16 2017, Toronto

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? Maybe it’s time to look outside L&D for inspiration and toward a field that already does this well: advertising. If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners (and do this without their feeling manipulated)?In this session, you’ll learn how the techniques that influence purchasing behavior can also change the behavior of your audience. You’ll find out what exactly makes an ad so compelling that it can persuade you to spend your money, then apply these secrets to make your next learning video successful. You’ll explore the hooks that grab viewer interest, the components that lead to an effective video concept, and a framework you can use to shape a successful learning-video strategy.

Learning Outcomes:

You will learn:

Register here

May 17 2017, Toronto

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? Maybe it’s time to look outside L&D for inspiration and toward a field that already does this well: advertising. If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners (and do this without their feeling manipulated)?In this session, you’ll learn how the techniques that influence purchasing behavior can also change the behavior of your audience. You’ll find out what exactly makes an ad so compelling that it can persuade you to spend your money, then apply these secrets to make your next learning video successful. You’ll explore the hooks that grab viewer interest, the components that lead to an effective video concept, and a framework you can use to shape a successful learning-video strategy.

Learning Outcomes:

You will learn:

  • About a strategic framework for designing and evaluating effective video for learning
  • About two “hooks” that make the content in your learning video memorable
  • About four components that make an effective video concept
  • About two techniques for using drama to design or evaluate videos

Register here

Nov 17 1:15 – 2:15 pm Las Vegas

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? Maybe it’s time to look outside L&D for inspiration and toward a field that already does this well: advertising. If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners (and do this without their feeling manipulated)?In this session, you’ll learn how the techniques that influence purchasing behavior can also change the behavior of your audience. You’ll find out what exactly makes an ad so compelling that it can persuade you to spend your money, then apply these secrets to make your next learning video successful. You’ll explore the hooks that grab viewer interest, the components that lead to an effective video concept, and a framework you can use to shape a successful learning-video strategy.

Learning Outcomes:

You will learn:

  • About a strategic framework for designing and evaluating effective video for learning
  • About two “hooks” that make the content in your learning video memorable
  • About four components that make an effective video concept
  • About two techniques for using drama to design or evaluate videos

Register here

Nov 3 11:30 – 12:30 Toronto

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? If TV advertisements influence us to purchase items we don’t need, how can we use these secrets to influence learner’s behaviour?
In this session, you will uncover the techniques that make TV ads compelling and apply these secrets to make your next learning video successful. You’ll explore the strategic framework for creating a learning video as well as examine critical visual design and instructional design considerations. The practical tips shared will form the foundation of a strategy you can apply in your next project.

Learning Outcomes:

– Describe the strategic framework for designing and evaluating effective video for learning.
– Explain the video “hooks” to make the content in your learning video memorable.
– Apply the four characteristics of effectively using visuals to design or evaluate videos.

Register here

Blended Learning 2.0 – With New Media and Methods

ipl

June 16th  2016 Vancouver

With our time-pressed environment, blended learning with the right media (whether mobile, social, online, etc.) is needed just to meet the modern employee’s needs. This fast-paced session will share best practices through fun activities, dynamic group chat and actual examples. If you’re interested in the latest insights for the next generation of learning experiences, this session is for you.

Learning Outcomes:
1. Describe practical ideas for designing effective blended learning programs.
2. Distinguish common pitfalls in blended learning and determine how to overcome them.
3. Explain best practices for incorporating mobile learning, eLearning, social learning, OTJ learning.

Register here

Advertiser’s Secrets to Compelling L&D Videos

IPL_Logo-01-sm

April 28th  2016 Mississauga

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? If TV advertisements influence us to purchase items we don’t need, how can we use these secrets to influence learner’s behaviour?
In this session, you will uncover the techniques that make TV ads compelling and apply these secrets to make your next learning video successful. You’ll explore the strategic framework for creating a learning video as well as examine critical visual design and instructional design considerations. The practical tips shared will form the foundation of a strategy you can apply in your next project.

Learning Outcomes:

– Describe the strategic framework for designing and evaluating effective video for learning.
– Explain the video “hooks” to make the content in your learning video memorable.
– Apply the four characteristics of effectively using visuals to design or evaluate videos.

Register here

Blended Learning 2.0 – With New Media and Methods

IPL_Logo-01-sm

April 19th  2016 

With our time-pressed environment, blended learning with the right media (whether mobile, social, online, etc.) is needed just to meet the modern employee’s needs. This fast-paced session will share best practices through fun activities, dynamic group chat and actual examples. If you’re interested in the latest insights for the next generation of learning experiences, this session is for you.

Learning Outcomes:
1. Describe practical ideas for designing effective blended learning programs.
2. Distinguish common pitfalls in blended learning and determine how to overcome them.
3. Explain best practices for incorporating mobile learning, eLearning, social learning, OTJ learning.

Register here

Mobile Learning in the Blended Learning Mix

Feb 19 2016

uvicIn this fast-paced, participatory session, learn how mobile learning can best be used for YOUR course development needs.

 Hitting the Bulls Eye – Tools for keeping eLearning on target

elated logo

Sept 17 2015

Boiler House, Distillery District, Toronto

4:00- 6:00

FREE, including food

Register Now

 Secrets of Blended Learning with New Media and Methods

IPL conference

Nov 18 2015

MTCC, Toronto

2:15  – 3:15

Register

 

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